OUR STORY

Film Aficionado. Designer of Nostalgia. Turning 90s cinema obsession into wearable art

I'm a New York based film aficionado and graphic designer who created Just 90s as a love letter to the era that shaped me. Growing up surrounded by VHS tapes, movie marathons, and the golden age of sitcoms, I found myself constantly inspired by the visual language and storytelling of 90s cinema.

With a background in graphic design, I started creating movie-inspired artwork for myself and friends. What began as a passion project soon evolved into the collection you see today. Each design is carefully crafted to capture those specific moments and vibes that transport us back to a time when film culture wasn't just entertainment—it was a lifestyle.

Just 90s merges my two greatest loves: visual design and cinematic storytelling. This shop is more than just merchandise—it's a community for those who speak in movie quotes, debate director choices, and still feel nostalgic for video store aisles. Whether you're a hardcore cinephile or someone who just appreciates the aesthetic of 90s visual culture, you'll find something here that resonates.

Thanks for visiting, and I hope you find something that brings a little bit of that 90s magic into your everyday life.

xo

Rachel